Good ideas deserve good exposure.

Mint Exposure is a strategic initiative design studio. We turn your grant's goals into an initiative: a named, planned program that puts your work in front of the right people, so they understand it, support it and act on it.

Exposure is the first step. Influence is the outcome.

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Who we serve

Nonprofits, community agencies and local government teams that have won a grant and need a program to match it.

Same information. Better exposure.

A plan on paper stays hidden. An initiative gives it a name, a story and a rollout, so the right people see it and act on it. That is the exposure we design.

Before exposure: a project summary crowded with seven long bullet points under a long title. After exposure: the same program as a named initiative, Tap In, with one line on what it is and three short blocks: who it is for, what they get, and the year one goal.

An illustrative example. The program is fictional. Drag the divider to compare.

The plan sets the goal.
The initiative gives it somewhere to go.

The goal hasn't changed.
Its ability to reach people has.

The plan stays underneath it all. The initiative gives it a name, a story and a way into the world, so the right people can see it, understand it and act on it.

The MINT Method.

Map. Ideate. Narrow. Test. It's how every engagement runs. Each service delivers one or more of the four steps, always in this order.

  1. Map

    Define the challenge, audience, constraints, and desired outcome.

    Fresh Take
  2. Ideate

    Generate fresh approaches and possibilities worth exploring.

    Fresh Take
  3. Narrow

    Select and develop the strongest direction into something actionable.

    Fresh Plan and Fresh Look
  4. Test

    Put the direction in front of your audience and learn what lands.

    Fresh Read
More about the method

Custom request

Need a more tailored approach?

We'd love to hear about it. Tell us what you're working on, and we'll figure out the right approach together.

Make a custom request

You run it. We design it and measure it.

Four steps, so you always know what happens next.

  1. 1

    Connect

    Start with the goal. A call to map the grant.

  2. 2

    Explore

    Find the fresh ideas. That's Fresh Take.

  3. 3

    Develop

    Make it practical. Fresh Plan and Fresh Look.

  4. 4

    Launch

    Put it in motion. You test, Fresh Read measures.

See the full journey

About Mint Exposure

A studio built to bring ideas into view.

A grant writer describes the program. We shape it into an initiative people can see, understand and act on, then we measure what they do. You know your community. We know how to read the results.

  • A takeA clear story to share, made for your grant.
  • A planA rollout in phases your own team can run.
  • A lookA style the right people come to recognize.
  • A readOn what worked, and how to do it again.

Don't just launch.
Lead with exposure.

Tell us about your grant and what you need people to do. We'll tell you which service fits.

Book a callSee the services